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Our solutions can vary based on a number of different factors. In many cases, the best solution isn’t immediately clear to our clients. We remedy this by having one of our staffing consultants meet with the client to create a customized staffing plan that may involve temporary staffing, recruiting for direct hire employees, or a combination.
Specialization can be even more important. Being known as the best can sometimes come with specialization, because it allows you to know your area of service really well and market accordingly. You’re more likely to be restricted by location. There are a number of services that can be delivered regardless of geographic location, like graphic design or even customer service call centers. That being said, many more service businesses have location restrictions. A plumber can’t travel two days to fix a leaky valve. Even CPAs would be required to learn tax laws in states other than their own if they ever wanted to offer services to anyone in the US. This will affect who you’re targeting and where.
Relationships are even more valuable. Client relationships are crucial for any business, but they become even more important in service-related businesses. The element of trust is going to be much stronger when you’re relying on an actual person to give you the results you need. And since services are typically on-going to some extent and rely more heavily on referrals and testimonials, you can’t overlook the power of customer relationships.
Types of Value Propositions to Use in Service Marketing
Value propositions are how you tell clients what your service can do and how it can benefit them. They’re most effective when they successfully differentiate you from your competitors and make you the clear choice for your target audience. When a client reads your copy detailing the value proposition, their “why should I hire you?” question should be answered immediately.
It’s not enough to just say that you offer a service, after all—you need to actually explain why your service is best
The value propositions that will be most effective will depend on your service, your branding and your particular industry. Let’s look at a few examples of generic value propositions and how you can shape them for your specific service. Note that there are many more value propositions that you can go with and that you can use different ones in each ad campaign you run—just make sure you tailor them to your audience.
Below you’ll find explanations of four most commonly used staffing solutions by our staffing agency.